Ideas people watch.
Content they share.

Lil Mosey

Social Media & Digital Strategy Lead · Jan 2023–May 2025

Social strategy and short-form storytelling for a RIAA-certified platinum recording artist. A fan comment became the hook for a “Strawberry Faygo” response that invited viewers into the conversation.

My contribution

Social strategy, concept development, short-form production and editing, and publishing. Broader responsibilities included content calendars, release campaigns, fan engagement, and collaboration with artist management.

Selected post: October 4, 2024. Engagement figures reflect historical screenshots. 100M+ organic views and Twitch growth reflect broader work across campaigns.

Wine by the Bay

Content strategy & production · DPY Workshop LLC

A local wine and live-music venue, brought to life through staff personalities, approachable wine education, and audience participation.

The creative approach

Built recurring formats that turn product knowledge into natural conversation: “Red Flag or Green Flag,” “Wine Icks,” and “Pick One, Lose One Forever.” Each series gives viewers an easy way to join in.

My contribution

Concepts, scripts, behind-camera prompts, on-site filming, DJI microphone audio, CapCut editing, video covers, captions, and publishing. I shaped footage into repeatable short-form formats while preserving each speaker’s personality.

From idea to finished content

Planned shoots around staff, products, and events; refined openings, pacing, on-screen text, and audio for TikTok and Instagram Reels.