01 / Music & audience growth
Lil Mosey
Social Media & Digital Strategy Lead · Jan 2023–May 2025
I led social strategy and hands-on content creation for a RIAA-certified platinum recording artist. I developed the concepts, filmed and edited the videos, and managed the social accounts—from the initial idea to the published post.
12.8MViews on a TikTok I created
1.3MLikes
93.9KSaves
47.7KShares
My contribution
For the featured “Strawberry Faygo” TikTok, I turned a fan comment into the concept, filmed the response, and edited the finished video. Across the work shown here, I created the ideas and handled filming, editing, and social account management.
Creative directionOriginal concepts, audience hooks, and campaign ideas.
Production & editingFilming, pacing, on-screen text, and finished video edits.
Social managementContent calendars, captions, publishing, and fan engagement.
Livestream conceptsTwitch stream ideas, social promotion, and clips.
My account management & campaign responsibilities
- Managed three TikTok accounts, including the main artist account with approximately 4 million followers, alongside cross-platform content planning and publishing.
- Developed video concepts, hooks, captions, and rollout ideas for “Call My Phone” and “Selfish,” coordinating with artist management.
- Created the Twitch stream ideas and supported growth from launch to 30,000+ followers in approximately one month through social promotion, stream clips, and community engagement.
Selected post: October 4, 2024. Engagement figures reflect historical screenshots. 100M+ organic views and Twitch growth reflect broader work across campaigns.
Watch the featured TikTok
